Unlocking the Power of Pricing: How Sellers Shape the Market

Did you know sellers wield considerable influence over the market dynamics? 

It all comes down to how they choose to price their property. Setting a price is more than just setting one; it's about strategically positioning oneself in either a Buyer's Market or a Seller's Market.

When a seller prices their property above the current market value, they effectively shape it into a Buyer's Market. This reduces competition, limits offers, and shifts the leverage towards the buyer, often compromising the seller's position.

Conversely, pricing at or slightly below the market value transforms the scenario into a Seller's Market. This strategic move ignites buyer competition, triggering more offers and granting the seller a considerable advantage.

While in efficient real estate markets, sellers typically converge to similar selling prices; the journey can be expedited significantly by pricing at or slightly below market value. This approach grants sellers greater control over the selling process and expedites the timeframe.

Often, pricing slightly below market value emerges as the optimal strategy for sellers. However, concerns about potentially leaving money on the table commonly deter sellers from adopting this approach. 

To help combat that misnomer, the following charts from UrbanDigs shed light on why pricing too high frequently results in missed opportunities while pricing competitively can facilitate a swifter sale with more favorable outcomes for the seller.

If you would like to chat about the most recent market activity, feel free to contact us at info@elegran.com or connect with one of our Advisors.

About Us

Welcome to Elegran | Forbes Global Properties, where our mission is to revolutionize the world of real estate. Founded in 2008 by Michael Rossi, our journey began with an unwavering drive for motivation, innovation, and a genuine care for our clients.

As an independently owned brokerage, we pride ourselves on our elite team of "advisors," offering a personalized touch that goes above and beyond the traditional real estate experience. Armed with robust data insights, we empower our clients to make informed decisions that lead to success.

Distinguished as the exclusive member of the invitation-only Forbes Global Properties network in NYC, Elegran proudly stands at the forefront of excellence. This exclusive partnership broadens our horizons, enabling us to connect buyers, sellers, and investors with extraordinary luxury properties not only in New York City but across the globe.

Our passion lies in turning your real estate dreams into reality, and we are committed to providing exceptional service at every step of the journey.

Are you ready to experience the Elegran difference? Dive into the possibilities at www.elegran.com and embark on an unforgettable real estate adventure with us.